Tapsihan

KAHITSAN (Sizzling Tapsihan) By: Camille Hazel Diaz To: Ms. Girlie L. Fernandez A thesis submitted in Partial Fulfillment of the requirements for the bachelor of Science in Business Administration Major in Marketing Management ABE International Business College-Fairview March 20, 2013 INTRODUCTION Tapsilog† is an original dish of the Filipinos which became a favorite since it was first created. â€Å"Tap† means tapa, â€Å"Si† means sinangag or fried rice and â€Å"Log† for itlog or egg. This kind of food is popular for Filipinos due to its tenderness and tastiness with the combination of fried rice and egg.Kahitsan is small eatery concept offering high quality yet affordable traditional Filipino food. It was originated from the word â€Å"Kahit Saan†, the word we used to hear every time we ask someone where they want to eat. This concept was build to let the people know that Kahit Saan also exist as a small eatery providing wide varieties of filipin o dishes. Kahitsan is located at the eastern end of Claro M. Recto Avenue due to high density of colleges and universities found in the area.It serves a variety of mouth-watering Sizzling Silog Meals such as TapSiLog, ToSiLog, CornSiLog, SigSiLog, PorkSiLog, BurgerSiLog, HotSiLog, ChixSiLog, and LongSiLog with a combination of Bulalo Soup. The gravy made it even more delicious and serves it on a sizzling plate. We offered a delicious and affordable price that gives a satisfaction to our customer that they surely get what they paid off. THESIS STATEMENT Nowadays, people tend to eat outside due to busy days. Some students were not able to bring their own â€Å"baon† especially colleges. KahitSan provides services to valuable customers.Our main target market are students and other professionals who work near into our location. Kahitsan maintains product consistency to provide the customers the same high quality they received every time they go to our place. Our strategy is to bu ild more customers in order to increase revenue. Unlike other small eatery, kahitsan have separate take-out counter for those customers who prefer to eat at different place, this will also be an advantage because kahitsan will be able to receive additional income even the place were full of customers. We also provide loyalty cards for an effective way of increasing sales from a specific customer.This card will be showed when they order to us. Effectiveness of this card is due to the provided sense of and it additional value to customers gives the feeling of value. SALES TECHNIQUES Kahitsan’s strategy is based on delivering a strong customer value proposition in a niche market. Our location is full of colleges and professionals that do not have endless opportunities for dining out. Our competitive edge is to be the first eatery â€Å"tapsilogan† along Claro M. Recto Avenue, in a friendly, non-smoking, customer-oriented dine in experience and first to have its separate t akeout counter.To drive customers to Kahitsan, we will employ several techniques outlined below. * Coupon – coupon will be given to people who passed by our store to inform them about our menus. * Flyers will be used for the advertisements which bring in customers. * (Word of Mouth) Encourage customers to become regular customers, and to tell all their friends and acquaintances about the great experiences and time that they shared to us. * Facebook Fan Page is an essential tool to promote my business. * Barkada Meals good for 3 to 5 persons. SALES OPERATION/SERVICESKahitsan will be operating for 14 hours from 7am in the morning up to 9pm in the evening. We’ll be planning to open our store ahead from our competitors so early risers will tend to eat breakfast in our place. Our products will be served fast and ready to consume and will be an alternative to the usual fast-food options available in today's market. Kahitsan will not operate its business on Sundays to give ou r employees a rest. Checking of inventories on Sundays will be an advantage so we will know the food supplies we need to replenish for the whole 6 days operation. Take-out counter – Kahitsan will be providing a separate takeout counter for those customer who wants to buy our products and serves as â€Å" pasalubong† for their families, friends and colleague * 15 tables (good for 4 persons) – Kahitsan will be having 15 tables with a minimum of 4 chairs each table to suits those customers who came with their friends. It is better to provide a large no. of tables instead of a few which pushed the others to find another place instead of waiting others to finish eating. POS (Point of sale) system – All sales data will be logged on our POS system so we can track our sales automatically instead of just writing it on a paper. * Loyalty cards: After 10 meals purchased, the 11th will be less 50% discount. * Bulletin Kahitsan – kahitsan will be announcing som e promos to be posted in our bulletin. MENU: Tapsilog P40. 00 Chicksilog P45. 00 Hotsilog P40. 00 Sigsilog P45. 00 Barkada Meal P95 Silog MealsPriceDrinksPrice TosilogP40. 00 Coke 8ozP12. 00 Cornisilog P40. 00Coke 1L P30. 00 LongsilogP40. 00Mountain Dew P20. 00 Burgersilog P45. 0Mineral Water P12. 00 Porksilog P45. 00Water P0. 00 PROFIT SALES: per dayper month Tapsilog P40 x 30 = P1200 P32400 Longsilog P40 x 8 =P320 P8640 Hotsilog P40 x 7 =P280 P7560 Cornsilog P40 x 5 =P200 P5400 Tosilog P40 x 5 =P200 P5400 Chicksilog P45 x 20 =P900 P24300 Sigsilog P45 x 25 =P1125 P30275 Porksilog P45 x 10 =P450 P12150 Burgersilog P45 x 10 =P450 P12150 Barkada Meal P95 x 5 =P475 P12825 Extra Rice P8 x 80 =P640 P17280 Coke 8oz P12 x 10 =P120 P3240 Coke/Sprite 1L P30 x 5 =P150 P4050 Mountain Dew P20 x 3 =P60 P1620Mineral Water P12 X10 =P120 P3240 TOTAL GROSS SALES:P6690 P180630 EXPENSES: EquipmentsP25000 Rent ExpenseP12000 Salary ExpenseP25000 Food Supplies ExpenseP55000 Utilities ExpenseP4000 Miscell aneous ExpenseP10000 TOTAL:P121000 SALESP180630 Less:EXPENSESP121000 NET PROFIT:P59630 (monthly) CONCLUSION: KahitSan is strategically located at Claro M. Recto Avenue serving not only large no. of students but professionals as well. KahitSan will be providing a hassle free service to all our valued customer especially for those who finds place to eat and just relax for a little time.Our main goal is to gain more customers and retain those that patronize our service by giving them an excellent customer service. Responsible profit will fairly compensate and reward employees for their hard work, loyalty and commitment. Kahitsan will find different ways that will make our customers satisfied with our service. The market will definitely respond and grow quickly on the next 3 years and establish 2 store locations in different place. BIBLIOGRAPHY http://www. bplans. com/healthy_restaurant_business_plan http://www. entrepreneur. com. ph/board/index. php? action=search2 http://en. wikipedia . org/wiki/University_Belt

Death Penalty in the United States Essay

I used to think that if you were convicted of murder, that you deserve the same fate as your victim, death. The death penalty is cruel and unusual punishment. I believe â€Å"The death penalty is the ultimate denial of human rights. It is the premeditated and cold-blooded killing of a human being by the state in the name of justice. It violates the right to life. It is the ultimate cruel, inhuman and degrading punishment. There can never be any justification for torture or for cruel treatment.† Is it not right for our children to be taught that killing is right. It does not solve the problem at hand. If a person is put to death for a crime he/she committed, I do not see how that would teach that person not to commit that crime again. The death penalty is considered a way out in a matter of few minutes for most of the criminals. A criminal is not scared of death, just an easy way out to keep from facing what is ahead for them.The death penalty diminishes all of us. We do not gain anything from it. The Constitution forbids cruel punishment, so the death penalty has proven again to be Unconstitutional. There are innocent people being killed due to human judgment error. With the increasing, use of DNA Testing available today an end to innocent people being put to death can be stopped due to human judgment error. There is a lot of cost associated with the appeal and re-appeals in our system for the government and the state. The hours, time, and hard work put in from lawyers and judges is quite lengthy and can occupy a lot of time in our system. There has been a lot study to determine whether future murderers are deterred by the death penalty. In my research Dr. Jeffrey Fagan of Columbia University states â€Å"There is no reliable, scientifically sound evidence that shows that executions can exert a deterrent effect. These flaws and omissions in a body of scientific evidence render it unreliable as a basis for law or policy that generate life-and-death decisions.† The eye for an eye temperament is slowly becoming unpopular. Taking the life of a murderer is disproportionate punishment. The ones with the least  resources are the most unfortunate. We do not have our rapists, raped or torture the tortures, so why do we kill the killers or murder the murderers? Statistics show that the death penalty is racist. Prosecutors are more likely to seek a death penalty on African Americans at three times the rate when the victims are white than of white defendants in cases where the victims are white. The killers of white victims are treated more severely than people who kill minorities, when it comes to deciding what charges to bring. In conclusion, Capital Punishment is a moral of dishonor. References Clear, T. R., Cole, G. F., & Reisig, M. D. (2011). American corrections (9th ed.). Belmont, CA: Wadsworth Cengage Learning. ISBN: 9780495807483. Death penalty and race. (n.d.). Retrieved from http://www.amnestyusa.org/our- work/issues/death-penalty/us-death-penalty facts/death-penalty-and-race Dna testing and death penalty. (n.d.). Retrieved from (n.d.). Retrieved from http://www.aclu.org/capital-punishment/dna-testing-and-death-penalty Deterrence studies. (n.d.). Retrieved from http://www.deathpenaltyinfo.org/discussion-recent- deterrence-studies Fagan, J. (n.d.). Death penalty. Retrieved from Retrieved from Ohio State Journal of Criminal Law, http://www.deathpenaltyinfo.org/FaganDeterrence.pdf

Exercise 3 Essay Example | Topics and Well Written Essays - 1000 words

Exercise 3 - Essay Example The scope of the project is dependent on the client’s specifications. Steps in this stage vary according to project. A meeting to determine the steps needed is common with all projects at the initiation stage (Lewis, 12). The next phase is called the planning phase and involves planning how the resources discussed in the earlier phase will be used. Where an initial budget had been created, the project manager now has to facilitate a review of the budget and the estimation of an order to complete the given tasks considering the budget. While phase one deals with what needs to be done, phase two deals with how it is to be done. The third phase is the execution phase that involves doing the task. It is tempting to begin a project at this stage, but steps 1 and 2 are just as important. All projects then have a closing stage that involves reflection to review the project for possible changes for implementation if another project were to take place. Those with responsibilities are r equired to share the insight into what was well done and what could have been improved. Project management requires quality communication since if the ideas were not presented clearly, then serious impediments would occur. When making a decision regarding what technology to use, training and budgetary questions require to be answered. These involve the presence of existing technology, whether training will be required for the team and whether the technology will reduce time spent on the project. In a team, communication can be synchronous, that is communicating at the same time or asynchronous, which involves the inability to communicate at the same time. Sending of e-mails to team members is an example of asynchronous communication while a face-to-face meeting is a good example of synchronous communication. Another aspect of efficient communication in project management is emotional intelligence. The project leader has to possess emotional intelligence because they have to interact with various personalities in the project team. EI involves relationship management, empathy, self-regulation and emotional awareness. EI quality affects the trust that the team members will put in their leader, which, in turn, aids in the project’s success. A project leader must have the empathy to understand where the origins of different viewpoints. A project manager also needs to have conflict resolution skills since different personality types will clash in teams (Lewis, 12). Finally, for project management to be successful, it needs efficient, time management. Poor management of projects also leads to additional costs. In applying techniques for time management, we need to prioritize the tasks that need to be done. Quality time management also involves the development of personal relationships since time spent resolving conflict could be spent on constructive. One must also plan to complete the activity. Organization is yet another rule for project management, with the ability to adapt to situations being the final activity. Summary of Netcraft.com One of the key steps that the internet community has been taught to protect their personal information via the internet is to ensure that they enter over an encrypted connection. This has resulted in phishing attacks, which use SSL certificates because most internet users associate valid presence of an SSL certificate with improved security. While most phishing attacks occur over HTTP, some run on SSL certificate run sites. Access on

Japan's Postwar Foreign Policy Essay Example | Topics and Well Written Essays - 1000 words

Japan's Postwar Foreign Policy - Essay Example Given that there are facts to support this argument, this paper will identify three ways in which Dower sees Japan’s postwar foreign policy shaped by the experience of defeat and occupation. The paper will also include insights into the ways of embracing defeat just as set herein by John Dower then summarize all the main points.  Analytical review of embracing defeat shows that occupation and defeat of Japan played a major role in shaping this country’s postwar foreign policy. This is because Dower explains absorbingly that after the American forces imposed democracy, the people of Japan experienced an atmosphere of uncertainty and flux. Effective archival, as well as Japanese academic sources, captured that the atmosphere came along with suicidal despair accompanied by surrender. It is of paramount importance to note that Japan and the United States share a mutual and long-lasting international relationship. Additionally, the presence of the GIs drew a huge spectrum of gratitude towards its generosity. Based on this observation, Dower set forth that defeat and occupation shaped Japan’s postwar foreign policy as democracy unleashed things like creative energy, black market entrepreneurship, and prostitution (79). Therefore, it is agreeable that America’s imposition of the revolution that led to six years of occupation and the undeniable transformation of Japan into a democratic country is indeed one of the major ways in which Dower sees Japans postwar foreign policy shaped by its experience of defeat and occupation.  For quite a long time, Japan has continued to struggle to attain favorable relations with her neighboring Asian countries. Ideally, this has been so because of the foreign policy set in place by the American occupation. Indeed, the other way in which Dower finds Japans postwar foreign policy shaped by the experience of defeat and occupation. Obviously, this goes with the pragmatic change in politics in this country. Having introduced the aspect of

Apply to law school Personal Statement Example | Topics and Well Written Essays - 250 words

Apply to law school - Personal Statement Example In any of my endeavors, I always put out my best to achieve the tasks at hand. Throughout my life, I have had situation that humble me both in failure and success. The naivety I previously had on injustice in society has all faded away. This can be attributed to numerous situations I have had in college and even my social life. I have developed the idealist perspective in settling personal and external conflicts. My stance on justice is apt since I believe everyone deserves a fair chance in life. I have this inner feeling of changing the world through tackling the injustices that I see in my daily life. I want to study law so that I can achieve this sense of fulfillment when I tackle tasks on helping to change the world. My passion for this endeavor is informed by my zeal to understand the law and even fight for social justice. To have the idealist society, social justice is key. This statement aptly informs my interest in studying the law. With my immense study in economics and administration, I believe I will have ample time understanding and implementing the concepts in

FRANCE RECOVERY FROM THE MILITARY DEFEAT OF 1870 AND THE INTERNAL Essay

FRANCE RECOVERY FROM THE MILITARY DEFEAT OF 1870 AND THE INTERNAL STRIFE OF THE PARIS COMMUNE - Essay Example The Franco – Prussian war of 1870-71 and the humiliating defeat at Sedan marked an end of French dominance on the continent, a position that the country had enjoyed since the mid seventeenth century. The republic that was born out of defeat and of the internal strife of the Paris Commune was one of the longest of all the republics, living in peace with its neighbors until the outbreak of war in 1914 and lasting until Nazi occupation and the fall of France in 1940. This period saw the buildup of the greatest empire France had ever possessed, conquering territories such as Indo-China, Madagascar and much of West and North Africa. By the year 1914, France was the second largest colonial power in the World and the most dominant in Africa. The Third Republic saw the development of the arts movement, which was unrivalled in any other era of French history, a period known as the Belle Époque. There were wide ranging educational and political reforms, centralization of the state, the emergence of a mass media culture and success in engineering, electrical and chemical industries. Despite the endurance of the Republic, it is regarded as a period of great instability and from its very beginnings was plagued with problems. Governments ‘appeared to fall and be replaced with monotonous regularity’ and as various scandals consumed it, the Republic was threatened by deep- rooted political divisions between the left and right that seemed to control events for many years.The Paris Commune although eventually crushed by Thiers (a man who, along with his government exhibited a clear mistrust of the social and political unrest that Paris symbolized) defined working class culture for years to come. and created a new fervour for socialist ideals in France, posing a threat to the traditional Monarchist ideals. By addressing the various scandals, issues and concerns that followed the defeat of France and the Paris Commune, we will examine how effectively France recovered from these events. How well did the new Republic deal with the threats it faced after the de feat, and how did the explosion of growth in working-class political activity during the commune affect the country in the subsequent years? Are the criticisms of the Republic truly justified, or did France manage to recover from these events remarkably well considering the multitude of political struggles that she faced? The military decline of France in the Franco- Prussian war was indeed disappointing and devastating to France and its citizens. The war had resulted to loss of material resources and caused many deaths and injuries in addition to bruising France’s pride and ending the continent’s dominance that France had enjoyed since the mid- Seventeenth century. Therefore, from the outset of the defeat, the emphasis in France was on recovering from the defeat. The Paris Commune was without doubt a landmark in modern European History. It was seen by Karl Marx as the first determined attempt by the proletariat to overthrow the forces of capitalism. The extent to whic h the commune was socialist has however been a matter of much controversy (Fortescue, 2000, p 16) and seen by many at the time as much of a move of patriotism as it was a revolutionary act (Gluckstein, 2011, p. 55). The Commune represented patriotism, republicanism, anti-clericalism and a commitment to the working class along with their fervor for direct democracy. Majority of the French people embraced Paris Commune since most of them were working class compared to the anarchists who were opposed to it. However, the conditions under which it formed, its decrees that were mostly controversial, and the violent end that it had, made its

Nutrition 3 Essay Example | Topics and Well Written Essays - 1000 words

Nutrition 3 - Essay Example In comparison to breakfast, the dinner consists of the 240 calories, 144 fat calories, 72 fat calories, 4 units of the protein. The total addition of the snacks contributed numerous more calories (716.5) 246 fat calorie 110.4 calorie of the sat fat 17.6 gram of protein compared to the sum of the dinner calorific intake. It is notable that control of the feeding habits especially for the consumption of snacks. The gaining of the excess weight is likely to result from the snack consumption as compared to the general consumption in breakfast and dinner times. On day two of the analysis , the lunch consisted of the coffee , brewed water tap which is 8 Oz 2.4 calorie, 0.4 fat calorie, 0n sat fat and null protein. In the same mode, I consumed muffin , lemon poppy seed which transpires into 390 calorie , 180 fat calorie and 18 sat fat. The second day had total consumption of 2040.7 calories, 882.6 fat calorie, 308.2 sat fat and 113.2 grams of protein. As compared to the other days the second day had a lot of calorie intake as compared to the other food intakes. On third day the total consumption of the day was 1831.3 of calorie, 614.7 fat calorie and 362.7 sat fat calorie and the total protein intake amounted to 37.3 grams. On fourth day, consumption of calories amounted to 1911.6, 711 fat calorie, 317.7 sat fat calorie and consumption of 61.3 grams of proteins. The analysis of the total four day food consumption indicates relatively high amount of intake of the calories averaging close to 2000 but relatively low amount intake of fat calorie and sat fat calorie, however the consumption of the snack is the greatest contributor of the calorie intake. The actual calorie intake is 1911.63 while the recommended calorie intake is 2713.14. This falls nearly to the 70% of the recommended calorie intake. The consumption of the calorie from intake is virtually sufficient reading close to

Emily Dickinson's In A Library Essay Example | Topics and Well Written Essays - 500 words

Emily Dickinson's In A Library - Essay Example Amherst Academy as a young girl where she learned the subjects of her time which included everything from classical literature and geology to religion and biology. She went on to study at Mary Lyons Mount Holyoke Female Seminary, but left less than a year later. She never traveled far from her home at Amherst, and was never married. Despite not being given much to cultivating human society, she certainly valued her friends, Susan Gilbert being one of her constant friends, who later became her sister-in-law. She maintained long correspondences with valued friends such as Thomas Wentworth Higginson who was possibly also her sole critic, and maybe even one of her romantic attachments. She wrote prolifically till her death in 1886. She died at the age of 56 of Brights disease, and was buried in white at Amherst, in keeping with her rigorously white attire through most of her later life. One of the strongest aspects of Dickinsons poetry is its capacity for layered meanings, and â€Å"In a Library† is no exception. For Dickinson, a written word was open to many interpretations, and the reader was very much a part of the poetic process: â€Å"A word is dead, when it is said /Some say - /I say it just begins to live/ That day†(L 374; P 1212). She accepted that her words could, and often did take different and often unintended meanings in a readers mind. On the surface, â€Å"In a Library† is a poem about delving into the past with a book, to take pleasure in a flight of fancy by witnessing history as recorded on its pages, by taking part in myth, by understanding the perspectives and opinions that informed scholastic work during a time long gone past. On another level, the poem can also be seen as an association with a dear old fatherly acquaintance, here personified in a book. The experience of reading a really old book, its aged textures and its nostalgic fragrance is almost like meeting up with an elderly, knowledgeable father figure, and Dickinson plays on this dual

Polyproplene and KRATON Essay Example | Topics and Well Written Essays - 2000 words

Polyproplene and KRATON - Essay Example The thermoplastic stands up quite well to steam-sterilization and autoclaving, managing to resist physical damage and environmental stress-cracking when exposed to high corrosion chemicals in tests. This result is something one can easily expect due to the ability of the material to be fatigue resistant, have high tensile strength, and unbelievable elongation abilities. Such high material characteristics ensures an almost infinite flex life for polypropylene oriented moldings in integrated hinges, making it quite responsive to injection speed and pressure. The plastic also sets in a shorter time when placed in the mold, which ensures a higher production rate for molders. Polyprolene has proven to be excellent when considering is chemical resistant abilities, abrasion strength, dimensional stability, and high surface gloss. Such unique qualities makes the polymer versatile and suitable for superior strength, grease resistance, and moisture barring in film and fibers. While pre-drying is not necessarily required when molding Injection Molding Polypropylene is molded in standard screw making equipment as these can be done without alteration in normal conditions, filled resins may sometimes require pre-drying. The manufacturing process however, isnt as simple as it sounds. The molder needs to take note of additional considerations such as the cylinder temperature and injection pressure. These two of the most closely related variables that take the forefront of the molding parameters will be discussed in the succeeding paragraphs. The most advisable temperature range for cylinders are between 400- 570Â °F. Normally the temperature should be 25-50Â °F above the normal temperature when molding polypropylene. However it should not be molded above 570Â °F so the normal range for molding would be kept anywhere between 400-525Â °F. The cylinder temperature is best kept with the hopper or feed section lower than the nozzle at 30-50Â °F.

Speech Course Reflection Paper Essay Example | Topics and Well Written Essays - 750 words

Speech Course Reflection Paper - Essay Example Thus, rational speech gains instant approval and favor irrespective of the cultural diversity present in the audience. Meticulous development, planning and analysis of speech/communication are necessary steps to gain attention and trust of the listeners. Truth cannot be told in a simple straight forward manner and in a flat tone. It requires careful analysis of situation and audience. Moreover, meticulous selection of words is required to deliver the ‘right message’ to the intended audience. Blunt truths can damage personal reputation and can hinder the process of understanding on the part of listener. They tend to obstruct the speech of speaker and listeners act according to prejudged criteria (pessimistic perception). Once, I took a stance in a challenging situation and I was perceived antagonist instead of a person who stood by truth. Through, persuasiveness, special occasion speaking and informative speaking lessons I learnt that establishing a proactive stance is necessary to deliver intended purpose of one’s speech. Furthermore, defensive, judgmental, skeptical and aggressive tone conveys a wrong impression even if the person is stating true facts. Moreover, slanted and biased questions intricate the possibility of rationality at all and it is highly significant to keep the questions clear and concise, so one can establish good impression and gains immediate listening attention. Controversial truths or facts before delivery need to be concealed or mixed with many aspects like appreciation, acknowledgement and open-ended hypothesis for the audience in a neutral and pleasant tone. Hence, it is extremely necessary to avoid trite sentiments through subtle use of language and to initially analyze the type of audience one intends to communicate with. Ethnical specific agendas cannot be understood aptly in a diverse cultural audience. They are often misunderstood and give a

Ethics of Human Cloning Essay Example for Free

Ethics of Human Cloning Essay In 1971 James D. Watson claimed that one day human cloning would be workable and noted that â€Å"as many people as possible be informed about the new ways for human reproduction and their potential consequences, both good and bad†(Burley and Harris 2001, p. 69). Watsons statement was given little attention. In 1997, the birth of Dolly, today the worlds most famous sheep, caused widespread public excitement. Dolly became artificially produced clone and proof that cloning large animals like sheep or humans would be possible. More importantly perhaps, Dolly raises many different sorts of important questions for human beings. Human cloning has been met with widespread unease all over the world and generated a series of ethical issues that will be discussed in this paper. Main Body In opposition to productive cloning it is asserted that the method would be causing danger to human beings. For example, Dr Harry Griffin, the director of the Roslin Institute, Scotland, that successfully cloned Dolly the sheep indicates that: It would be irresponsible to try and clone a human being, given the present state of the technology†¦. The chances of success are so low it would be irresponsible to encourage people to think theres a real prospect. The risks are too great for the woman, and of course for the child (Griffin, 2001). However, while the possible success regarding human cloning may be low and there may be risks of undeveloped embryos, against this it could be claimed that similar arguments could have been directed against the potential efficiency of in vitro fertilization techniques (IVF). IVF was once considered unsuccessful but today is a well-developed and valued treatment for infertility. IVF would never have developed if negative reasons such as this were successfully used to oppose it. A second concern on the subject of human cloning is about the motivation of those who would want to clone themselves and others. On the one hand, it might be accepted that human cloning would make possible for infertile couples to produce genetically related children. On the other hand, there seems to be a worry that people may use human cloning not in order to found a family but with purpose to make a copy of themselves. In addition, there may be people who hope to produce copies of other living or dead individuals. For example, it was this motivation for cloning that was the theme of the fictional film The Boys from Brazil. In the film Hitlers genotype was cloned to produce a Fuehrer for the future (Harris 1998, p. 169). However, any clone of an existing person will not be a copy of that person. Having the same genotype as another individual does not make a clone the same individual and it is probable that effects from the egg and from the environment would make any clone considerably different from their genetic twin. While this may be so, it could be likely that those who employ human cloning with purpose to produce a copy of themselves or others will not be proper parents. As a result, the welfare of any produced child will suffer. The motivation of many parents to produce a child may also not withstand close examination. What would be a good motivation for wishing to have a sun or daughter? It could be claimed that all motivations to bring to birth a child are based, at least to some degree, on the selfish feelings of future parents. A third main concern on the regard of human cloning involves these kinds of worries about the well-being of the produced child. It may be possible that any child born as a result of nuclear somatic transfer cloning will experience disadvantage either because he/she is robbed of his/her genetic identity or because he/ she will not have an open future (Harris 1998, p. 169). To what extent is a cloned person robbed of his/her genetic identity? While most human beings are genetically unique, there seems to be no indication that permitting the birth of genetically identical twins derived from a single fertilized ovum robs anyone of their genetic identity or even that the fact that twins of this kind share a genetic identity is causing harm to these individuals. It could be stated, therefore, that it thus seems not clear why this factor should make human cloning unethical. It has been indicated (Holm, 1998) that clones created by means of nuclear somatic transfer cloning will live their lives in the shadow of their older genetic twin. As a result, the clones will not have the open future that most of ordinary people have and, it might be argued, human beings have a right to. Soren Holm, for example, argues that: Usually when a child is born we ask hypothetical questions like How will it develop? or What kind of person will it become? and we often answer them with reference to various psychological traits we can identify in the biological mother or father or in their families†¦In the case of the clone we are, however, likely to give much more specific answers to such questions. Answers that will then go on to affect the way the child is reared (Holm, 1998, pp. 160-161). Holms point of view is that producing a clone that lives life in the shadow of an older genetic twin is unethical as: It diminishes the clones possibility of living a life that is in a full sense of that word his or her life. The clone is forced to be involved in an attempt to perform a complicated partial re-enactment of the life of somebody else (the original) (Holm, 1998, p. 162). This means that while people usually claim for the importance of the moral principles of respect for individual autonomy or the power to make a decision for oneself without influence from outside, people are violating these principles by robbing clones this opportunity to live their lives in the way they want. The way the clones were produced will putt them in a position where they are living in a shadow. However, even if this claim is true that clones would live in the shadow of their genetic originals, it is not obvious that this fact should compel people to prohibit human cloning. Arguments that compel people to consider the well-being of a resulting child are questionable. It has been claimed that a person is only wronged by being brought to birth if he/she has a life so bad that it would be a cruelty rather than a kindness to bring it into existence (Bennett and Harris, 2002, p. 323). This kind of unfortunate existence is sometimes characterized as an unworthwhile life. An unworthwhile life would be a life of extremely negative experience and worsening. Other lives that may be not perfect, but not so worthless as to deprive that individual of an amazing experience of living, are termed worthwhile lives. In this regard, the statement is that as long as a person is likely to have a worthwhile life he/she is not disadvantaged by being brought to birth. Thus, even if a human clone is likely to have a life that is somehow less than ideal, his or her suffering is unlikely to be such that it makes life unworthwhile. It could therefore be claimed that while being born a clone may not be the ideal way of coming into the world, it is the only opportunity of existing in this world and to have a life that is likely to be worth living. If this position was considered, it would establish human cloning as ethically acceptable at least on the grounds of giving the child a right to exist. Conclusion The topic human cloning has a number of ethically puzzling if not problematic features. Cloning will be one of the most hotly debated and least well-understood phenomena in near future. Today human cloning meets with overwhelming opposition. However, it is clear that human cloning turns out to be the perfect embodiment of the ruling possibilities for new age.

Business Ethics Essay Example for Free

Business Ethics Essay In a narrative format, discuss the key facts and critical issues presented in the case. Word count: 158 Countrywide Financial began in 1969 and by 2000 was one of the nations largest lenders (Ferrell, 2010). In the late 1990s and early 2000s, Countrywide Financial offered subprime mortgage loans. Subprime mortgage loans were loans that were offered to people who would not ordinarily be able to qualify for conventional loans because of Income, lack of credit or low credit score. Because of the structure of these mortgage loans, people found It hard to make payments when the economy slowed down. The real estate market and the economy was negatively affected by the large number of people who were unable to make payments on their mortgages. Countrywide Financials earnings were posltlve until 2007, when the economy slowed and real estate prices dropped. In 2008, Bank of America bought Countrywide Financial. Bank of America had more assets that could handle the crisis, and Bank of America would be able to handle the ethical investigations involving Countrywides questionable lending practices. Reference: Ferrell, O. C. (2010). Business Ethics: Ethical Decision Making and Cases, 8th Ed.. Cengage Learning What were the incentives for Countrywide to write so many subprime loans? Word count: 168 Countrywide Financial benefited financially from offering subprime mortgage loans. Since the interest rate, fees and terms of subprime mortgages are typically higher than conventional loans, the lenders are able to profit from this type of loan (Moulton ; Bozeman, 2011). Between 1982 and 2003, Countrywide reported substantial earnings, and the offered profitable returns on stock investors. By offering mortgages and loans to borrowers who would not ordinarily qualify, the ees and interest were collected from thousands of borrowers with this type of loan. They also extended loan privileges to a large amount of the population who would not ordinarily be able to own homes. I feel that Countrywide Financials Incentive for offering subprime mortgage loans was for financial benefit. I believe that they should have known the effects these types of loans would have If the economy took a downturn. They were too Interested In the profits to be made and continued the practice despite the negative effects It would have on people and the country as a whole. Moulton, S. , Bozeman, B. (2011). The Pulicness of Policy Environments: An Evaluation of Subprime Mortgage Lending. Journal of Public Administration Reseach Theory, 21(1), 87-115. dot:10. 1093/jopart/muq005 Ferrell, O. C. (2010). Business Ethics: Ethical Decision Making and Cases, 8th Ed. , What was Countrywides logic in thinking that originating loans for people with poor credit ratings would result in positive outcomes? Word count: 182 Before the real estate crisis, the subprime mortgage industry was praised for helping people attain homeownership (Ferrell, 2010). Subprime mortgages helped minorities and lower income people be able to afford to own a home. At the time, it was thought of as a positive financial tool. Since there were more people being able to attain loans to own a home, other industries benefited from the effects of the subprime mortgage practice. Contractors, the building supply industry and real estate agencies were all profiting from these lending practices. It seemed that these types of loans were helping many industries. In a speech given by Govenor Edward Gramlich in May, 2004 (www. federalreserve. v), he spoke of these lending practices and said the increased availability of subprime mortgage credit has created new opportunities for homeownership and has allowed previously credit-constrained homeowners to borrow against the equity in their homes to meet a variety of needs.

Starbucks Strategy and Planning Analysis

Starbucks Strategy and Planning Analysis Starbucks Corporation is a mulitinational coffee chain store first setup in Seattle, Washington, United States. It is the biggest coffeehouse through out the world with more than 17000 restaurants in 55 countries including Australia, U K, New Zealand, Canada, and Brazil. It has more than 128,800 employees. It is the public based industrywhich established by Zev Siegl, Jerry Baldwin and Gordon Bowker in 1971. Other key people which are linked with Starbucks are Howard Schultz (Chairman), Troy Alstead who is President and CEO and Stephen Gillett who is Chief Financial Officer. Starbucks which main products are Whole bean coffee, boxed tea, Bottled beverages, baked good, Merchandise, and Frappuccino beverages. Its incomes for the fiscal year 2010 is US $10.7 Billion. Brief History of Starbucks 1970s: The first Ever Starbucks established with a name came from Herman Melvilles Mob Dick, a classic American novel. 1980s: The industrialist Howard Schultz attached the Starbucks as a Director of Retail operations and marketing. 1990s: In this term the demand for Starbucks coffee improved so they thought to increase it beyond Seattle. 2000s: Starbucks came with 15,000 restaurants through out world wide. What is Strategy and Strategic Planning? Strategy means a plan of action which designed to achieve a particular goals and Strategic planning is an organizations process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this tactic, including its investment and people. Why Strategy is Important? In each field of life there is a road map according to which we work or spend our life to get at the specific targets and goals. Like wise in any business, there needs to be a pre plan for success for a business to b successful. This strategic plan gives the direction for the goal to be achieved. A strategic plan also helps the different work units within the organization to keep themselves with common goals. Past Strategies of Starbucks (1990-2004) Mission Statement In early 1990 the management planed to introduce a mission statement which clearly discribe the company goal and targets so each of the workers could work well and communicate in a better way to customers and investors too, so mission statement is: Provide great work environment and treat each other with respect and dignity Embrace diversity as an essential component in the ay we do business Apply the highest standard of excellence to the purchasing, roasting and fresh delivery of our coffee Develop enthusiastically satisfied customers all the time Contribute to our communities and our environment Recognize the profitability is essential to our future success Innovation Strategy From the very early Starbucks kept the innovation as its constant value. Schultz brought the place-like-home between the office and home so people would get together at the best quality coffees and teas. After that Starbucks launched an effort with its business partners like PepsiCo for the cold Frappuccino drink. In the year of 1995 Starbucks developed a team named Stores of the future to complete a research for the designs of next generation stores and other coffee related concerns. Then this team made four different ideas for the each stage of coffee making. These sorts of innovations made the Starbucks to decrease the enormous cost of store opening. Starbucks also brought the fresh pastries and other food items such as juices, sodas and coffee related machines like Starbucks Barista home espresso machine. Meanwhile they also launched coffee mugs and glasses.C:UsersNew UserDesktopAhmadStrategystar buckse574603984362fed77cb3b8064721dd9.jpg Quality Strategy Schultz always kept a keen eye on the quality of the products and services and what the customer expectation from Starbucks. Quality in Starbucks was launched in a very strict manner. Starbucks also banned the smoking inside the shop and ordered its employees to refrain from having perfumed there selves. Starbucks was broadly known for its better quality of product and services. Howard Schultz Expansion strategy In the period of 1993 company brought an expansion strategy based on targeting areas with demographic profiles which is favourable together with the Starbuckss policy to carry and entertain them. For each area a big city was selected to work as a central unit like hub where a team would complete the target of opening 20 or more shops in the first 2 years. Starbucks hired professionals with immense operating and marketing experience in chain store retailing as new area vice presidents. Another strategy was also set up to increase the goodwill of Starbucks brand, which made its target to some extent. In 1991 Starbucks developed a group of specialists to form a store development process depends upon a six month opening timetable. In which it is asked to build every store in different shape, size and infrastructure. Cost lessening was also got by centralized buying, by fixed fees for some products and by work under contractors with best cost control practices. Starbucks expansion strategy depended on a limited number of agreements for region where there is no ability to open its own shops. Starbucks also opened stores in airports and university campuses by the help of licensed like Marriot Host International and Aramark. Coffee was also started to serve on flights like Horizon Airlines and in United Airlines. Special sales portion of Starbucks made sales 12.20% of total revenue in 1997. In 1995 company made its real development with international exposure which was based on two strategies, are as follow: Enabling local company with retail know how in target region Creating a joint venture with reputable companies In 1995 Starbucks International was setup to coordinate the international development, which originally started operations in Hawaii, Japan, Philippines, Taiwan, Korea and Singapore. IPO and Stock performance Starbucks had build its foundation till 1992 but now it was set to play a part in the race of developing market, as it was predicted by speciality coffee association oa America that from 1992 to 1999 number of coffee cafes would raise 500 to 10,000. To stimulate its expansion strategy Starbucks go heat to most successful publicizing in 1992, in result its stock price moved growing from $5.50 in 1992 to $58 till today. Its stock has been divided four times (1993, 1996 and 2001) to balance its equity among shareholders. These division also prohibited high prices from determining small investors as the share value moved upwards. Financing As there was no leading threat from competitors, company was capable to finance its expansion entirely by avoiding debt till 1996 with equity capital and revenues, minimizing its overall cost. But essential for high degree financing forced Schultz in 1996 to understand the significance of debt and take it as lawful option to meet the need of market extension. Star bucks infrastructure for growth strategy was to increase the profits in same series by growing the no of stores which was clearly shown by its financial statement. Starbucks managed its foremost expansion stages across us in 1992-93 and overseas in 1995 by deviating to debt. High P/E ratio in the early hours of the company public life in1992 1993 shows high degree of confidence by its investors but with the passage of time it diminish till 1995 and today its constant around 60 due to financing. Starbucks historical growth analysis A reliable coffee shop atmosphere linked with the developed sound management; these were the things on which Starbucks past growth based. For this purpose they crafted the strategy to drench quickly key geographic areas, particularly in an industry with low entry barriers. Its competitive advantage was greater people recruitment, training and management. Continuous development has been measured at all levels of Starbucks stores organization and design, coffees and teas. Organized marketing structure is another key success factor to deal its expansion (real estate group, store development group, retail operation group). Four As Strategy Starbucks success enormously depends upon its Four As Strategy: Acceptability Affordability Availability Awareness The Company site published the following Charts: Starbucks at present (2005-2009) Financial highlights of Starbucks as per annual report 2009: Michael Porters 5 Forces Model To understand the current specialty coffee industry I apply Porters five forces model to its instant environment of Starbucks. Rivalry Among Competing Firm High Other coffee chains. Examples include Coffee Bean Tea Leaf, Gloria Jeans Coffee, Peets, and San Francisco Coffee House Due to great competition in coffee industry, local competitors are offering specials packages and opening of new restaurants to attract potential customers. Low Potential of new competitors High Due to low start up cost entry of potential rival is a great risk. To increase the value in Specialty coffee McDonald is trying to add specialty coffee in their current services. Potential revenue will be $125,000 per year by every store if they are effectively enter in specialty coffee market No special knowledge is required Low Capital requirement Low Potential development of Substitute products High Potential alternate of coffee are soda, fruit juice, smoothes, beer and Water. As we be known with water is healthy for human beings and most of all this its free and option cost to buy bottled water in also cheap as compared to coffee. So Water is the final choice of health conscious customer. Other quick grab foods apart from pastries, muffins, doughnuts, etc sold at Starbucks are also substitutes. E.g. burgers, burritos, tacos, sushi snack food. Low Bargaining power of suppliers High As Starbucks is a enormous giant of coffee market, suppliers are forced to adjust their prices according to it so bargaining power of coffee beans supplier is low. As there are not a lot suppliers of technological innovated coffee beans machines such as automated coffee machines, latte and Espresso machines, etc, bargaining power of suppliers is high. But in case of glass, napkin, lids, cups suppliers bargaining power is low because of wide competition in this industry and Starbucks have different contracts with them. Low Bargaining power of consumers High Bargaining power of Customers is very low when they came to best coffee such as Starbucks. So bargaining power of any single group of buyer has been reduces due to complete scale of Starbuck. While new entrant have improved the bargaining power of buyers by offering sensible quality at cheaper price. . Low Pest Analysis Political/Legal: Due to increase in clash between United States and rest of the world like southeast Asia and Middle East, Companies has to face severe scenarios e.g. refuse of American products like Starbuck, burger King, coca cola etc. Change in import laws is a big risk for Starbucks as they are the only importer of coffee beans. If import process becomes difficult it will finally change the price of Starbucks and level of use will be affected. Two class action suits of Starbucks are awaiting since 2001, Carr vs. Starbucks and Sheilds vs. Starbucks. In start Co refuted all the liabilities in these cases but to avoid any further participation in any delayed proceeding it agreed to settle the plaintiffs claims. Economic: Consumer become more aware concerning their flexible spending due to increase in Unemployment and individual debt after economic recession of 2008. In addition due to financial crises worldwide, further recession is projected which may affect companys result approximately. Starbucks also faced criticism from NGOs that persist the company to acquire specialized coffee beans, ensuring that those coffee beans were grown and marketed under certain economic and social conditions. Social/cultural: Environmental Mission Statement Starbucks is very loyal for playing a role of environmental leadership in all facets of its business. These are the principles that shows the companys fulfillment toward environmental issues. More concerned about environmental issues Motivated toward environmental friendly products buying and selling Developing innovation to bring change Information sharing attitude toward associates taking into account environmental responsibility as corporate worth Encouragement of associates to share in companys mission. monitor the progress of each project of company regular people do not only go to coffee shops to drink a coffee but to make themselves calm down so they are ready to spent more and more money on coffee (UK: Tea:  £623m, Coffee:  £738m) Now a days coffee companies are more concerned about their ways of producing coffee beans, designing their supply chain and the ways of organizing and selling their products due to raise in environmental consciousness. Technological: http://reviews.carreview.com/files/2007/11/starbucks_sirena_bmw_med.jpg For providing incessantly better customer services Starbucks launched cards to make customers visit more suitable and faster. Mostly Starbucks location has WI-FI for consumer needs. Technical Coffee machines are now available at Better and cheaper rates for home usage (Senseo). SWOT Analysis A SWOT analysis provides us an imminent on what the company is good at, and in what areas Starbucks could use assistance. Strengths, Weaknesses, Opportunities, and Threats (SWOT) are described below: Strengths: Global coffee brand built upon a reputation for well products and services Value workers Economies of scale in purchasing Big Chain of stores: 17,000 stores in 49 countries. Strong ethical values, friendly environment, and community activists. Low turnover Very Good relationship with its suppliers Weaknesses: High prices More dependent on coffee and coffee related products. Too much focus on expansion Need of Strong competitive Position for more Expansion to reduce the Business risk Continuous improvement may weaken over time and finally product acceptance will come toward slow growth. Opportunity Investment cost for New market is very low International Expansion to the company has the chance to expand its operation Diversification in product range toward other food and drinks. Potential in franchising with manufacturers of other goods and services Distribution agreement like hotels airlines Threats Saturation in coffee market Economic recession and Financial Crises Competition with new entrants and copycat brands. Rise in cost of coffee and dairy products. Rise in Cost of beans in near future Possessiveness of consumer regarding healthful fare SWOT Analysis Internal Factor Strengths S1 Brand Equity is high S2 Employees are more satisfied S4 Economies of scale in Purchasing. Weaknesses W1 prices are high W2 More dependent on coffee and coffee related products W3 Deficiency of internal focus (too much focus on expansion) External Factor Opportunities O1 Investment cost of New market is low O2 Scope of Coffee Market Is rising Worldwide O3 Diversification of Product range toward food and non food items SO Strategies 1-Vertical growth to other low cost regions using superior brand. 2- To diversify in other related businesses hire the qualified employees WO Strategies 1- To overcome the too much dependency on coffee and coffee related products increase the product range through Diversification in related businesses. 2- Get benefit from growing markets through reducing costs to reduce prices in low investment markets. Threats T2 Economic recession and Financial Crises. T3 Domestic competition is increasing T4 coffee and dairy products are volatile ST strategies 1- Avoid domestic competition by using high brand through differentiation. 2- To avoid volatile coffee and dairy use the economies of scale through backward vertical addition. WT Strategies 1- To face the current financial crises and economic resources cost should be reduced to reduce the prices. 2- To avoid competition in domestic market depend on international alliance in the international stores as it is the main source of revenue. Future Strategies of Starbucks According to Starbucks current state of dealings, extensive competition, economic scenarios (at least in America) a question comes in mind about how Starbucks can turns itself around to show it profitable and most preferable choice for its customers? Following are some key success factors and strategies which should be considered while making Company policies so that Starbucks can attain its original successful position. What should Starbucks do? Starbucks didnt face any competitors which would have given it a sharp competition for a longer time. But after the entry of competitors in to the market Starbucks is no longer a sole player now. This is a huge threat for Starbucks because other companies are also providing premium coffees which can be compared to Starbucks level. Despite of the fact of competitors came into the market Starbucks is offering luxury coffee but at the high price as compare to competitors. If we compare Starbucks coffee with McDonalds or Dunkin Donuts than it would not be something to think about because they are also providing good taste and quality. Below are some potential strategies that Starbucks should adopt to overcome its threats and weaknesses. Advertising and promotion: It is the general perception in the mind of people that the McDonalds coffee is compare able and most probably better than the Starbucks so before renewing the name of brand Starbucks should equip peoples mind with the fact that Starbucks coffee is superior to all other coffee and beverages brands. For this Starbucks need to be more aggressive in there promotion strategy. In 2006 Starbucks allocated only $38Million for its marketing and promotion strategy as compared to its closest competitor McDonalds $782 Million and Dunkin Donuts $116Million. So by this figure it is clear that Starbucks should make a huge effort for its promotion and advertising strategy and should allocate more funds where needed, to reach at peak level and to keep the leadership.http://farm4.static.flickr.com/3039/2926840497_2a8dc5f460.jpg Product Differentiation Strategy: Starbucks should also work on product differentiation strategy. McDonalds is offering premium coffee at lower price although but it would not suit to the Starbucks to start the price war. If Starbucks start a price war than it will minimize the brand goodwill and it would also not be profitable for both the organizations. Starbucks should also research something new which adds more taste and quality to coffee which maximize the customers and capture more market. If Starbucks make something new than it should distribute free sample for a limited time so the people come to know and if the response is good than they should make it available to all its stores. Quality control strategy: Starbucks need to introduce more coffee variety with a maximised quality. Starbucks offering one type of coffee to consumers while its competitors like Peets is offering multiple types. Starbucks needs to ensure that the coffee which is offered to customer having a high quality if it is not than the customer is not going to pay such a premium price for its coffee. Cost Efficient Strategies: Starbucks should also work on reducing its price with a high quality to attract more customers which will add more to its profit and growth. Store Expansion decisions: Starbucks should think now to put a halt on its strategy of opening new branches. In 2007 only Starbucks opened 1650 new stores which came to the total of more than 15000 stores and thought to reach at 40000 in future. It would also be better for Starbucks to stop opening new branches in US now and start thinking to open branches in small regions. Becoming more environmentally friendly: Although Starbucks is renowned for its environment friendly image and they are continuously trying to boost their efforts in this regard, still there is room to develop so they can further discriminate themselves. Starbucks should save their capital by use of porcelain cup rather than disposable cups, if customer wants to take their coffee in the cafe. Renewal of this practice will show them more environments friendly. Starbucks should offer in-house drinkers who prefer porcelain cups at discount to push this strategy. Selling of mugs at reasonable prices, implementation of recycling bins process of food waste, Use the financial inducement encourage the customers to revive the plastic cups rather than to purchase a new one are some ways to enhance its image as more environment friendly. These all things would help the Starbucks to differentiate it from its competitors and improve its image of corporate responsibility. Finally this should be the continual process of company to analyze themselves, encouragement of employees suggestions regarding environmentally beneficial initiatives and should make the continuous improvement in this part so that their green logo seems appropriate for the company. Starbucks Driveà ¢Ã¢â€š ¬Ã‚ Through Expansion is the main focus of Starbucks but it has been noticed from various reports, surveys and people opinions that during peak hours of the day specifically in mid morning, there become the lack of tables and seats due to which customers move toward some other place in result Starbucks loses its potential customers. In addition, although Starbucks store are placed at every street corner but people face difficulty in parking especially in peak hours. As they are giving attention toward increasing of store space to hold the crowd in peak hours but not marketed it aggressively, though it would not be cost effective as expanding market campaign requires big investment but to keep customers preference its necessary. Focus on their Neglecting Customer Starbucks is distinguished for its coffee specialty and avoiding a big target market of tea, it should also think about researching into the tea specialty drinks market. As Tea has some perceived value of healthy benefits it will increase brand attractiveness. For this purpose they should continually revived their company policies to enhance their customer relations. Reward Programs Currently Starbucks is offering rewards in form of Starbucks Card programs where customer can refill its credit online and use it as Cash card at any Starbucks outlet. It doesnt differentiate it from its competitors as now they are providing the same reward programs for its customer. To take an edge over its competitor Starbucks should give some distinct reward programs like corporate with the large retail companies and airlines and merge their reward programs at Starbucks to make its first and foremost choice of its targeted customers as it will provide them an opportunity of wealth maximization . Conclusion Although there are some deficiencies in company policies but it doesnt show that Co is diminished much at all, it can get back on its previous original successful track by capitalizing its strengths. The existing economic situations which are contributing to its slouch market share should be keenly observed and noticed so that in future Co can stimulate it and make it brand strong and preferable choice for its customers.

The Allegory of the Cave Essay -- Papers the republic socrates plato

The Allegory of the Cave Plato’s Allegory of the Cave is the most comprehensive and far-reaching analogy in his book, The Republic. This blanket analogy covers many of the other images Plato uses as tools through out The Republic to show why justice is good. The Allegory of the Cave, however, is not the easiest image that Plato uses. First, one must understand this analogy and all of it’s hidden intricacies, then one will be able to apply it to the other images Plato uses such as the Divided Line, or Plato’s Forms. As Plato begins his story, he describes a dark cave. Contained inside of this cave are many people who are tied up into seats, unable to move. For their entire life, these people have been tied up without even being able to rotate their heads. They have chains that bind their hands to their seats. They have never seen anything apart from the wall directly in front of them. Their entire lives have been spent watching the wall and communicating with each other about the things they see on the wall. Behind these chained people is a large fire. This fire burns bright and allows shadows to be cast onto the wall. Below this fire is a small trench where the others of the cave lie. Here they hold up puppets and objects, casting shadows onto the wall. They essentially create the reality that the chained down live in, however, those chained down do not know this. They know only of the shadows on the wall and these shadows interactions with each other. If they see the shadow of a book, they will say to one another, in their own language, â€Å"look at the book on the wall.† They will not know that it is only a shadow, an image of the real object that is held up behind them to cast the appearance of a book onto the wall. The... ... the mind. The man, as he is walking back in the cave, understands now that what he has seen is the truth. He has seen the forms of the objects he only saw shadows to before. When he is back in the cave he tries to explain to the others that there are forms of the shadows they see on the wall. These forms are what truly is, but they reject him. The journey of this man is likened to that of all philosophers educated in the forms, Plato says. The Allegory of the Cave has many applications to both Plato’s writing and life in general. It describes the education of a philosopher, as well as how others look on the philosopher after he has gained the knowledge of the Forms. It also describes what it is like to see the forms. After understanding the forms, what once were objects, real things, become merely shadows. One sees everything as it truly exists, as it’s form.

Governments In Star Wars V.s. Governments In The Home :: essays research papers

Governments In Star Wars V.S. Governments in the Home In the movie "Star Wars" their exist many different forms of government. In this essay I will be comparing those forms in the movie to the ones found in the home. I will be starting with the most basic form of government and working up to the most complex. The most basic form of government is anarchy, The total absence of government. In the movie the best example of anarchy is Yoda, living by himself on Dagohba without the interference of any one apart from self. An example of this at home would be when children are left at home while their parents are away for any extended period of time. Unlike Yoda though, the children do not live in a total anarchist state for they will eventual have to answer to their parents when they return. The next most primitive form of government is a direct democracy as shown by the Ewoks. The Ewoks probably started out as many small groups that lived separate from one another and grew into what they are now through the evolution theory where, over time banned together in order to provide an easier means to access the necessities of life for the groups. At the time you see them in the movie they seem to be using a tribal form of government where the elders make up the governing body, but let every one else take part in the policy making process. Besides using a tribal form of government they also believe in divine right, or a god given someone the right to rule them as demonstrated by the Ewoks immediate worship of C3-P0 upon sight. This can be compared to any modern family a moving into an apartment along with many other families where there is a manager, but the every one living in the building can have a say of what goes on with the policy for the building. Another basic type of government is a dictatorship where only a small group or one person have control of a group of people. There is two different examples of a dictator ship in â€Å"Star Wars†, one is the Emperor's, which will be discussed later, and that of Jabba's. Jabba is a gangster on Lukes' home planet which is controlled by the empire. Jabba has a dictatorship over a small group of people and has a territory in which he has sovereignty, and therefore has all the qualities of a state. He has total control of his area including without having to give to the will of the people he governs.

Werner Heisenberg and the Heisenberg Uncertainty Principle :: Physicist biography Heisenberg Essays

Werner Heisenberg and the Heisenberg Uncertainty Principle Werner Heisenberg, born in the dawn of the twentieth century became one of its greatest physicists; he is also among its most controversial. While still in his early twenties, he was among the handful of bright, young men who created quantum mechanics, the basic physics of the atom, and he became a leader of nuclear physics and elementary particle research. He is best known for his uncertainty principle, a component of the so-called Copenhagen interpretation of the meaning, and uses of quantum mechanics. Through his successful life, he lived through two lost World Wars, Soviet Revolution, military occupation, two republics, political unrest, and Hitler’s Third Reich. He was not a Nazi, and like most scientists of his day he tried not to become involved in politics. He played a prominent role in German nuclear testing during the World War II era. At age twenty-five he received a full professorship and won the Nobel Prize in Physics in 1932 at the age of thirty-two. He climbed quickly to the top of his field beginning at the University of Munich when his interest in theoretical physics was sparked Heisenberg was born the son of August Heisenberg in WÃ ¼rzburg, Germany on December 5, 1901. August Heisenberg was a professor of Greek at the University of Munich. His grandfather was a middle-class craftsman who’s hard work paid enough to afford a good education for August Heisenberg. The successfulness of August Heisenberg allowed him to support his family well. The professorship at the University of Munich put them in the upper middle-class elite, and was paid three times the salary of skilled workers. Through his life Werner Heisenberg was pestered with health problems. At the age of five, he nearly died with a lung infection which helped him get a little preferential treatment from his parents. During his early years, Werner was in constant competition with his brother Erwin which caused friction. The Heisenberg family were accomplished musicians. Every evening they would sit and practice together. August was on the piano, Erwin played the violin, and Werner played the cello. Their mother insisted that she had no musical talent as an excuse to not be involved in the male competition. Later Werner also learned the piano and used his musical talents as a social vehicle during the course of his life. This manly competition carried out in many other activities in the house. Werner Heisenberg and the Heisenberg Uncertainty Principle :: Physicist biography Heisenberg Essays Werner Heisenberg and the Heisenberg Uncertainty Principle Werner Heisenberg, born in the dawn of the twentieth century became one of its greatest physicists; he is also among its most controversial. While still in his early twenties, he was among the handful of bright, young men who created quantum mechanics, the basic physics of the atom, and he became a leader of nuclear physics and elementary particle research. He is best known for his uncertainty principle, a component of the so-called Copenhagen interpretation of the meaning, and uses of quantum mechanics. Through his successful life, he lived through two lost World Wars, Soviet Revolution, military occupation, two republics, political unrest, and Hitler’s Third Reich. He was not a Nazi, and like most scientists of his day he tried not to become involved in politics. He played a prominent role in German nuclear testing during the World War II era. At age twenty-five he received a full professorship and won the Nobel Prize in Physics in 1932 at the age of thirty-two. He climbed quickly to the top of his field beginning at the University of Munich when his interest in theoretical physics was sparked Heisenberg was born the son of August Heisenberg in WÃ ¼rzburg, Germany on December 5, 1901. August Heisenberg was a professor of Greek at the University of Munich. His grandfather was a middle-class craftsman who’s hard work paid enough to afford a good education for August Heisenberg. The successfulness of August Heisenberg allowed him to support his family well. The professorship at the University of Munich put them in the upper middle-class elite, and was paid three times the salary of skilled workers. Through his life Werner Heisenberg was pestered with health problems. At the age of five, he nearly died with a lung infection which helped him get a little preferential treatment from his parents. During his early years, Werner was in constant competition with his brother Erwin which caused friction. The Heisenberg family were accomplished musicians. Every evening they would sit and practice together. August was on the piano, Erwin played the violin, and Werner played the cello. Their mother insisted that she had no musical talent as an excuse to not be involved in the male competition. Later Werner also learned the piano and used his musical talents as a social vehicle during the course of his life. This manly competition carried out in many other activities in the house.

Humour and Satire in Urdu Literature

Humor and Satire In Urdu Literature Taken Gull* & Tableaus Abstract Humor & Satire are an integral part of all forms of literature; & when the tragic part of a drama/story becomes unbearable, humor/satire provide a much needed diversion & relief. This article examines the effect of humor & satire with reference to some of the leading men of letters of Urdu literature. Keywords: Humor, Satire, Urdu, Literature It is difficult for human beings to always lead a solemn and glum life. They require amusement, mental relaxation and recreation of some sort. Humor is the most suitable & Innocent option for this purpose.Humor can be verbal, visual or physical. Non-verbal forms of communication for example – music and art can also be humorous. Since literature is the replica of life it produces not only serious, subtle and delicate literary pieces but also the need for mild, mature and mellow compositions has always been longed for to coax and cajole the readers. To maintain the regulari ty and steadiness of life the elements of humor and satire are always needed. Prevalently humor and satire are used as a compound genre but they are two different words having two distinct meanings.Simon Waistlines is of the opinion hat humor is the weapon of unarmed people: it helps people who are oppressed to smile. In fact, humor succeeds where wisdom fails. Stephen Lacked asserts: â€Å"Humor may also be defined as the kindly contemplation of the Incongruities of life and the artistic expression thereof. I think this is the best I know, because I wrote it myself. † 1 This classification demonstrates three important aspects, which are the ‘Irregularities of life', ‘kindly contemplation' and ‘artistic expression'.The first point explains that a humorist does not look at the Irregularities Taken Gull, Assistant Professor, Zinnia College for Women, University of Appeaser. ** Tableaus laved, Lecturer, Zinnia College for Women, university of Appeaser. * Taken Gull & Tableaus Saved of life disdainfully rather gets amused with them, the second Is that he deals up with comic situations and gruesomeness of life and the third point explains that a humorist adopts a very skillful manner of portraying such funny situations instead of presenting them in a blunt and boring way.Moving on to the better half of humor that Is satire, sarcasm and gibe as defined by the encyclopedia Britannica; â€Å"Satire In Its literary aspect, may be defined as the expression In adequate terms of the sense of amusement or disgust excited by the ridiculous or unseemly, provided that literary form without humor, satire is invective; without literary form, it is mere clownish Jeering†2 Babul- al-Jeez Hafted Suicide defines satire in the following words: â€Å"The comic situations of life which can be pointed out and the contemptuous aspects of life which can be opposed and humorously criticized are termed as satire†. The process of sarcasm shares a lot w ith surgery. As a surgeon dissects and opens p the human body in order to extricate it by the infected portion, similarly a satirist identifies the follies of the society and extricates it of the corruptive matters. Although it is true and admitted that a satirist definitely has the gusto and ardor of elatedness and supremacy present in him. Whatever a satirist targets he shows his soreness towards it and is desirous to modify and aspire it. Perhaps the element of sympathy is absent which is considered to be the spirit of humor.ABA-AH-Chair considering, states: â€Å"Those satirists who extract amusement and laugh at the helplessness of people can never reach the heights. A good satirist is a merciless surgeon and ruthlessly dissects but in his satire there are no signs of personal revenge or hollowness. His sole purpose is constructive and to bring forward a positive change. The objective of his art is to point out the hideousness of life and to beautify society. â€Å"4 Whether it is satire or humor both require sincerity and fidelity, whereas, prejudice, priggishness and ego are all considered injurious for them.Making somebody a subject of humor or saturating someone on the basis of personal grudges is a complete violation of the rules and is The Dialogue 179 Volume VII Number 2 Humor and Satire in Urdu Literature extremely cheap in itself. That is the reason, why in every literature it is considered to be the humor and satire of the lowest degree. Contrary to this, the earnest pleasure or displeasure of mind and thought gives vitality to humor and satire. Then the most difficult aspect of this skill is to criticize your own self.To ridicule others and make them the target of buffoonery is comparatively easy but to mock at oneself jovially is most difficult thing in the world. It is therefore rightly said by Shabby-LU- Hosannas that only those nations are considered to be civilized who can make fun of their weaknesses. 5 Satire can only grow and develop in such societies where people have prudent and practical approach towards life. Only those people give space to satire who have the patience and will for change.Rehashed Mad Suicide says that humor and satire can only develop in those countries and nations who are independent and value independence. But this genre cannot build up among the nations who are bound in the shackles of slavery. Among the people where gods and decent and quality humor and satire. Sarcasm exposes before the readers the personal folly and humiliation of others which can only be handled by a mature mind of decent taste and disciplined attitude. In short, it is a genre whose reader is not only able to see the faults of others but their own misdeeds as well.The element of humor makes this genre light hearted, Jovial, intimate and infectious. It is therefore necessary that it should not be cheap and vulgar but should rather be meaningful, far reaching, universalism and enduring. In another situation humor and s atire can be made the basis for estimating standards of the literature of any language. Humor and fun are cultural and represent the customs, traditions, beliefs and norms of a particular society. In fact, the types of humor vary from people to people and society to society.The comic gestures and funny situations which can be a laughing stalk for us may not be humorous at all for a British or an American. On the other hand, according to Muhammad Alma Khan humor and satire together can create the history of the mentality of a nation and also are its heritage. Also it can be agreed upon that humor and irony of any community or civilization can be used as n absolute scale to test the glee, perception, temperaments and feelings of them. 7 Now we have to observe whether humor and satire are correlated or not.Norman Forlorn in this connection states that for literary satire two components are worthwhile; one is criticizing and saturating an odious incident or thing and the other humor. 18 0 Rasher Mad Quietude's opinion is contrary to that of Norman Furlong's. According to him satire is implicit in humor, whereas, humor should not be a part of satire. He considers humor superior to satire and a form of arts which is difficult in execution. For humor, he says: complacent attitude and conferment is required, whereas, for satire energy, sorrow, anger and assertion all are required simultaneously. In comparison to Rehashed Mad Suicide, Stayed Thatches Hussein's notion is comparatively more steady where he writes that the sour feeling that people develop while reading a satirical work is the very reason why people separate it from humor. Hence, Thicker and Meredith both have accepted the vitality of humor but not of satire. The reality is that the existence of satire is impossible without the presence of humor, whereas, humor can exist without attire. 9 Anyhow, it is important to observe the several techniques of humor and satire. ). The first technique is that of compari son in which humor is created by the simultaneously. The second technique is â€Å"the use of language†. Developing humor by creatively using the human speech and expression in which Taker (repetition), Rarity-e-leaflet (pun) and Bazaar Kanji (wit) are included . Iii). The third technique is that of a humorous situation. Iv). The fourth technique is the use of a humorous character. V). The fifth technique is that of parody. V'). The sixth technique s that of irony.No doubt there are other techniques like Sol-e-mammal (paradox), Ambulance (exaggeration) etc. But the ones given above are universally known and popular. After observing the general aspects of humor and satire, we switch on to the art of humor and satire in Urdu literature. When we throw a cursory glance at it we learn that the early onset of it can be found in some ancient Distant (legends). But the quality of humor and satire in some places is quite inferior while at others the jazzy effects of naturally pleasant and amusing humor and satire are visible. InUrdu literature humor and satire are conspicuously observed for the first time in the letters written by Kigali where frank humor and offhandedness are quite domineering. Kigali was blessed with dual attribute of being a poet and a prose writer. Humor was a part of his nature, that's why Hall called him â€Å"Hewn-e- Career† (humorous animal). His humor is pious and pure. He smiles at the occasions when people are whining and crying. He is capable of laughing at himself not only on others. In his 181 letters we find soft smiles instead of whole hearted laughter.In his letters, instead of sing loud and sharp colors, he uses a beautiful blend of light colors of humor. Besides Kigali, humor and wit are also observed in the writings of Sir Seed Mad Khan and Chablis Neumann, whereas, the elements of satire are more specific in the literature contributed by Deputy Nazi Mad. Sir Seed's work was serious, constructive and persuasive but in reaction the humor and satire of demeanor was introduced in the form of Owed-e-punch, which swathed the irregularities, serration and Jaggedness of the society.But the quality of humor and satire of this newspaper was below standard. Jaded Hussein, Mach Bag Steamfitter, Tarragon Nathan Hajji and Jaywalk Parsed Barb etc. Are the eminent figures of this age. After this, there were seen several different kinds of humor and satire in Urdu literature and it gained a lot of popularity, some were self evident while others were mellow and mild. The names of Mullah Ramirez, Rehashed Mad Squid, Pratfall Bag, Eczema Bag Caught, Patria Babushka, Shattuck Than and Flak BEMA, etc. Re worth seriousness and humor. His purpose is always serious but style of expression is pleasant and witty. His choice of diction is the main reason of his successful writings ND he is an expert of using idiomatic and flowery language of Delhi. He loves antiquity and traditional people and is considered a conservative person. His style is productive and he talks about the improvement of society but never becomes dry and stringy. Weaker Gaga says that liveliness and vivacity are the main features of his style.In his writings certain happenings, characters and comparison are not used as tools to create laughter but words and sentences are constructed in such a pleasant way that they pleasantly touch the sensations of mind and heart. Such expressions automatically create smiles and one feels fresh and lively. 0 Although Patria Babushka has less contribution (in volume) but whatever he wrote gives him a prominent place in Urdu literature. His study is very vast and he has a great appreciation & understanding of international and especially English literature.There is a touch of delicacy, liveliness and good taste in his humor. He creates humor with situations more than words. He is good at parody writing but repartee is his special technique. He does not laugh at the individuals but at the groups and classes. Stayed Abdullah writes about him that the essence of his humor is based on integrity, uprightness ND sincerity more than sympathy and kindness. He dislikes and hates absurdities. He is a misanthropist and sometimes mocks himself. 11 182 Rehashed Mad Quietude's name is also mentioned along with Patria Babushka.Rehashed Mad was an alumni of Alight and taught there as a professor of Urdu literature. His essays are not easily comprehensible and intelligible because he keeps on referring to specific incidents and only those people can enjoy his writings who have deep knowledge in history, politics and literature. He quickly mentions one thing and the mind keeps on collecting segments into a single whole. The delicacy and fore-sightedness of his thoughts is quite different from other humorists. Ale- Mad Sartor writes about him that Rehashed Mad Squid is different from Patria and Particular Bag.He is among those people who are neither considered conservative nor modern rather he belongs to both the categories. He is an expert in paradox as well as repartee. Because of this dual quality he is considered Chesterton and Bernard Shah of Urdu literature. 12 Ale Mad Sartor gives a very good comparison of these three humor and satire writers, â€Å"Patria takes the raw material or his humor from the living beings where as Particular Bag from the dead ones writers were those who were not basically humorists but their writings reflect the sweetness of humor and satire.Some salient names of such writers are Mimed-LU- Fade, Balalaika Sad, Muffed All Badland, Manual Safari All Khan, Jazz Abdul Gaffer, Goshawk Hosannas Minimize, Abdul Amazed Salk, Amazed Lahore, Abraham Sales and Abdul Myocardial etc. The eminent names among modern humor writers are: Colonel Muhammad Khan, Shaffer-our-Raman, Gymkhana Ala Kapok, Fine Nash, Moisakos Hussein Had, Tall Hag Assam, Seaside Salk, Wausau Nazism, Goshawk Abdul Chaffer, Magmata Hussein, Young Butt and Muskrat Mad Housefly. The m ost prominent name among them is Muskrat Mad Housefly who is a natural humorist.His writings are adorned and decorated with special formalities but his sentences are smooth, pleasant and abrupt. He is witty and derives meanings out of meanings and deduces deep hidden meanings from apparent descriptions which seem to be an extempore conversation of a scholar. Most of his topics are taken from our day- today life but even from these common topics he seeks out some strange and amazing aspects of humor. Shade Mashes says that the foresight of Housefly entreats into human psyche and makes observations†¦

Nirala Supply Chain Management

Table of Contents base3 Vision3 Core determine3 Departments4 Products4 rate commercialise4 Major Competitors in Pakistan5 cede range management5 Supply set up Process of Nirala5 incoming Logistics7 operations7 step up bound logistics8 Costs8 Price Strategy9 Promotions9 dexterity Vs Responsiveness9 Chase system9 m flexibility from manpower10 Consumers data base10 Corporate events10 Future plans11 Recomm containations11 Introduction oer half a carbon ago, the foundation of Nirala was laid in Lahore, Pakistan, with the committal to provide people with delectable tonus delights.The great journey started when Taj Din migrated from Amritsar, India, to Lahore and started a sm wholly breakfast shop in the inner city of Lahore in 1948. Over the geezerhood, his family has embraced the quantifyless traditional values of favorable taste and unmatched part, by speech fresh m bring outh watering to the customers. Anmol go with holds the exclusive franchise rights in Pakistan for Nirala Sweets & fodder products. Anmol Company is responsible for manufacturing, distributing and selling Nirala Sweets, which is undoubtedly the leading brand in the Mithai mart in Pakistan. OnJanuary 1999, Nirala roughed its 1st government issue foreign Lahore do an instant success. straight Nirala is likewise influences dairy products in adjunct to sweets, namkeenz & running a restaurant. Nirala today has37 Branches in Pakistan with figurehead in 9 Cities Including, Lahore, Karachi, Islamabad, Rawalpindi, Multan, Peshawar, Faisalabad, Sialkot & Gujranwala. Nirala has Presence in 4 Regions of the World including Sharjah, Dubai, Canada, regular army and Europe. Vision The vision is to actualize Nirala a global brand, a brand recognisable for its uniqueness and quality in social food market totally near the world.In this perspective it subscribe to itself as an forward-looking and a pi angiotensin deepening enzymeer follow, continuously oblation unique pro ducts and interesting service concepts that early(a)s seaportt even dreamt of. Core Values The core values of the organization which they consider the Spirit of Nirala put up non changed over the past half century. Those values and traditions which ease up harbour the brand Nirala a market leader for the past 60 divisions ar * Continuous Improvement * installation * Integrity * Team work and * favorable Responsibility Departments * Administration * Finance & Accounts * serviceman Resource * Marketing * take out procurement MIS * Production * Quality Assurance * sell repositing * Shop Operations * Store & Procurement * Supply & Distribution * watercraft (Value added services ) Products * Mithai * Snakes * Dairy * Beverages Target market The target market of Nirala is the upper and bodied affiliate. Major Competitors in Pakistan Nirala do non consider any one a direct competitor though indirectly it has many competitors . Some of them ( bea wise) argon blow o vern below. Lahore * gourmet * Fazal sweets * Rafique sweets * Butt sweets Islamabad-Rawal pindi * Jameel Sweets * Fresco Sweets Karachi * Qasr-e-shaheen Supply filament managementThe Nirala en veritables timely and effective distribution of the products to chain of Nirala sweets stores spread all across Pakistan. From pane to obtaining route permits and approvals, is through by this plane section. Supply chain Process of Nirala Firstly the payoff division of Nirala receives projections from the changes segment for pillow slip what products should be produced, how overmuch measuring ask to be produced, what are the products that need to a greater extent drudgery than the rest etc. sales Manager is responsible to deliver all these education and projections about the total quantity need to be produced.Production incision hence pretend the products accordingly which aftermaths in dickens products semi finished products and finished or ready to complete products by having a special check from the exertion coach-and-four who ensures the right amount of ingredients, quality and recipes that should be followed in the making of those products. Processing facilities are de centralised and dictated in Lahore, Karachi and one in Dubai. Production coach in like manner ensures that the production should be done on the need time and by the inevitable quantity in order to give high quality products to the customers.Semi finished goods are transferred to the stores of Nirala whereas the finished products directly go to the Pre- make out discussion section . Stores are the central blank space for afflictive materials, finished as fountainhead as semi finished products . Nirala is shortly using the facility of cold stores as well as blast freezers for reposition objects which foster in increasing the vitality of the products. These stores are responsible to check the handiness of the raw materials au and whencetic from the procurement dis cussion section which is the most important department of Nirala sweets .This department make raw materials accustomable to the stores for the production of sweets as well as forwarding of the finished products. The finished products that were transferred to the pre- fork out department are wherefore molded into diametrical shapes, sizes and cuts. Pre- supply department is the only department at Nirala which lacks a manager, instead of the manager they have a supervisor for this department which supervise all the activities of the sedulousness and makes sure that e actuallything is done according to the standards or not.After ho rolecoat and utmost progressional material of those products by the pre-supply department, they are transferred finally to the Supply department with the help of carriers e. g. trucks and vans (Shahzor, Mazda, and Suzuki pickup) owned by the lodge which delivers the final products to different subdivisiones of Nirala. They use voucher trunk for this cover, vouchers are send with the products to outstation branches of Nirala located in Lahore ,Islamabad and Peshawar in order to make sure that the right amount is transferred to its assignment .Branches after receiving the products and making sure that e precisething is received on the right date and by the right amount then acquit the record of that receiving to the supply department at 7. am before the opening of the branch which is 8. am . This whole process is done on daily basis. Branches check the dispatch products through ERP (Enterprise vision planning). Enterprise resource planning (ERP) systems integrate internal and out-of-door management information across an spotless organization, embracing finance, manufacturing, sales and service, customer family relationship management, etc.ERP systems automate this activity with an integrated parcel application . The purpose of ERP is to facilitate the break away of information between all occupancy functions inside the boundaries of the organization and manage the connections to outside sources. But if there is a match between the products and the vouchers i-e received products is less than the required amount then every department especially the supply department has to recheck all the process in order to come out the fault. From these branches customer bear buy whatsoever he wants to buy from the range of products make by the caller-out.Consumer is concerned with the final product, he is not aware of the whole process from where the product has been passed so its withal very important to check the quality of the final product before the sale of the products as well. Inbound Logistics Pure desi ghee, richly quality dry fruit, Milk Operations * More than 20% mithai production is carried out at automated functionalss. * Snacks are made on modern machines where as in the production of mithai no such engine room is used. Nirala prefer to made mithai with the traditional way.The only te chnology used in the grooming is the rods that are used to check the consistency of the sugar syrup. * Quality is assured by the Quality Assurance Department which uses devil ways to test the quality of products cosmos produced. Firstly they use Sensory military rating to test quality. Sensory evaluation involves traffic experts to test the mithai (sweets) by eating it and then telling whether it is upto standards or not. Secondly unlike lab tests are carried out to make sure that high quality raw materials are used in making of products. * Nirala also introduced Nirala Doodh in 2005.Since draw is an organic ingredient when it comes to sweets and mithai, therefore it decided to open its own Ultra high temperature milk plant. Therefore in 2006 with lot of investments and gruelling work, Nirala was able to establish its first UHT Milk Plant. The capacity of the plant was that it could produce up to 200, 000 liters/day. This was the biggest milk plant ever constructed. UHT pla nt required significant investments therefore when the time came to launch its product that was Nirala Doodh, they were left with very poor resources, as a result their this product failed drastically.Nirala didnt have plenteous resources to market the product therefore go about lot of constraints as faraway as the trade budgets were concerned. Further more(prenominal), delinquent to very little advertize consumers had less brand awareness, it also resulted in increased losses as budgets for the branches were ignored at the same time. Out bound logistics N-Design is a packaging Co. working under the umbrella of Nirala which is offering 80 different types of packaging. It includes traditional paper and broadsheet boards, tin, wood, glass and handmade paper. Customize packaging is a speciality of Nirala sweets. CostsSince Nirala is a labor intensive company and prefer to make the sweets in the traditional way so the major speak tos incurred by the company are the labor appro ach and price of raw materials. Nirala once imported machines from Germany for this purpose but it failed in making those products so less use of technology helps the company in saving live. Nirala spend a very little money on the maintenance of outlets that is the reason the condition of outlets of the competitors is far better than those of Nirala because the focus of the company is on the product rather than these things Price StrategyNirala Sweets is more or less high than its competitors in price due to quality material used for its production and help Nirala in saving the salute . this is also because of target market that Nirala targets which is the collective and upper class. Nirala also accepts credit payments by its customers on purchase of RS 200 outlay mithai. Promotions Though the marketing department is bribe if Nirala but its not doing anything for the promotion of the company. Marketing activities of Nirala is very limited due to lack of funds.Also due to unf oreseen contingency that occurred in 2006, led people to ostracise Niralas products. The death of the two year old and controversial caseful of Faisal Farooq resulted in huge losses for the company. This news was misreported on various internet websites and blogs and resulted in a bad image of the company for roughly time halt. Also Nirala accepts online orders from its international customers and they are the only ones who are offering online orders. cleverness Vs ResponsivenessEvery company wants to save the cost ,same is the case with Nirala, every department tries to save the cost at each step to the uttermost but if the question is to make a choice between the two then Nirala definitely chooses the option of responsiveness because if they entrust incur any extra cost in order to fulfill the submit of customers and to be responsive in terms of supply then they go forth be more than happy to accept that cost because they are increasing the customer happiness and gaini ng customers loyalty. Chase strategyThere is no scientific traffic pattern to forecast the select in this persistence so in order to look to future take away Nirala uses the chase strategy in which the production rate is synchronised with the demand rate because at the end of the day they are just sweets so the demand fluctuations are not very intense which means that the demand for these products can easily be predicted for example the demand of the products increases in the Wedding season (Oct-March), Eid-ul-fiter, Eid-ul-Azha and other occasions like that and decreases in the calendar month of Moharram.For this reason they do not have any separate department for forecasting. Time flexibility from workforce Nirala also use the strategy of time flexibility from workforce by offering them flexible clock in the low demand period and overtime in the peak demand period to fulfil the demand of customers. Consumers data base Nirala sweets do not feel the need of making database of consumers especially on daily basis. They make visibility of only those customers that complain about their products or have any bad live with the company and of their corporate customers. Corporate eventsAn drawn-out list of corporate clients place customized orders to make their corporate events more exclusive. A unsubtle range of Mithai and customized branded boxes are available to the valued clients at all times. The seminal team is always there to convert our clients expressions into beautiful branded packaging, which leaves an everlasting tinct of grace and sophistication onto the minds of the recipients. The corporate concern includes ABN AMRO rim Allied Bank Arif Habib RupaliBank Bank Alfalah Citibank DHL Dubai Islamic Bank Emaar Pakistan pia Pizza Hut PTV SUFI convention of Industries Future plans * Nirala sweets is trying to outsource the company to reduce the extra cost. * To increase the marketing activities for the promotion of the company and allot p recise budget for that purpose. * Looking forward to spread out in England and Canada where sizable Pakistani communities live. Recommendations * They should revue the costs of their products since they are targeting the higher class and upper middle class so thats why the rates are high as compared to their competitors who make it tricky for the people with medium income and low income.If they come off their costs and cut down a little bit on their prices then they can cover a much more number of customers and their sales allow increase. * Continuous innovation and up dance step in technology and effective use of enabling technologies such as MIS will help integrate the entire supply chain better. * Sales promotions like prizes, prospering draw schemes should be introduced to attract more suppliers and focus more on their advertising because customers have very little information and awareness about their products such as Nirala Doodh.