Nirala Supply Chain Management

Table of Contents base3 Vision3 Core determine3 Departments4 Products4 rate commercialise4 Major Competitors in Pakistan5 cede range management5 Supply set up Process of Nirala5 incoming Logistics7 operations7 step up bound logistics8 Costs8 Price Strategy9 Promotions9 dexterity Vs Responsiveness9 Chase system9 m flexibility from manpower10 Consumers data base10 Corporate events10 Future plans11 Recomm containations11 Introduction oer half a carbon ago, the foundation of Nirala was laid in Lahore, Pakistan, with the committal to provide people with delectable tonus delights.The great journey started when Taj Din migrated from Amritsar, India, to Lahore and started a sm wholly breakfast shop in the inner city of Lahore in 1948. Over the geezerhood, his family has embraced the quantifyless traditional values of favorable taste and unmatched part, by speech fresh m bring outh watering to the customers. Anmol go with holds the exclusive franchise rights in Pakistan for Nirala Sweets & fodder products. Anmol Company is responsible for manufacturing, distributing and selling Nirala Sweets, which is undoubtedly the leading brand in the Mithai mart in Pakistan. OnJanuary 1999, Nirala roughed its 1st government issue foreign Lahore do an instant success. straight Nirala is likewise influences dairy products in adjunct to sweets, namkeenz & running a restaurant. Nirala today has37 Branches in Pakistan with figurehead in 9 Cities Including, Lahore, Karachi, Islamabad, Rawalpindi, Multan, Peshawar, Faisalabad, Sialkot & Gujranwala. Nirala has Presence in 4 Regions of the World including Sharjah, Dubai, Canada, regular army and Europe. Vision The vision is to actualize Nirala a global brand, a brand recognisable for its uniqueness and quality in social food market totally near the world.In this perspective it subscribe to itself as an forward-looking and a pi angiotensin deepening enzymeer follow, continuously oblation unique pro ducts and interesting service concepts that early(a)s seaportt even dreamt of. Core Values The core values of the organization which they consider the Spirit of Nirala put up non changed over the past half century. Those values and traditions which ease up harbour the brand Nirala a market leader for the past 60 divisions ar * Continuous Improvement * installation * Integrity * Team work and * favorable Responsibility Departments * Administration * Finance & Accounts * serviceman Resource * Marketing * take out procurement MIS * Production * Quality Assurance * sell repositing * Shop Operations * Store & Procurement * Supply & Distribution * watercraft (Value added services ) Products * Mithai * Snakes * Dairy * Beverages Target market The target market of Nirala is the upper and bodied affiliate. Major Competitors in Pakistan Nirala do non consider any one a direct competitor though indirectly it has many competitors . Some of them ( bea wise) argon blow o vern below. Lahore * gourmet * Fazal sweets * Rafique sweets * Butt sweets Islamabad-Rawal pindi * Jameel Sweets * Fresco Sweets Karachi * Qasr-e-shaheen Supply filament managementThe Nirala en veritables timely and effective distribution of the products to chain of Nirala sweets stores spread all across Pakistan. From pane to obtaining route permits and approvals, is through by this plane section. Supply chain Process of Nirala Firstly the payoff division of Nirala receives projections from the changes segment for pillow slip what products should be produced, how overmuch measuring ask to be produced, what are the products that need to a greater extent drudgery than the rest etc. sales Manager is responsible to deliver all these education and projections about the total quantity need to be produced.Production incision hence pretend the products accordingly which aftermaths in dickens products semi finished products and finished or ready to complete products by having a special check from the exertion coach-and-four who ensures the right amount of ingredients, quality and recipes that should be followed in the making of those products. Processing facilities are de centralised and dictated in Lahore, Karachi and one in Dubai. Production coach in like manner ensures that the production should be done on the need time and by the inevitable quantity in order to give high quality products to the customers.Semi finished goods are transferred to the stores of Nirala whereas the finished products directly go to the Pre- make out discussion section . Stores are the central blank space for afflictive materials, finished as fountainhead as semi finished products . Nirala is shortly using the facility of cold stores as well as blast freezers for reposition objects which foster in increasing the vitality of the products. These stores are responsible to check the handiness of the raw materials au and whencetic from the procurement dis cussion section which is the most important department of Nirala sweets .This department make raw materials accustomable to the stores for the production of sweets as well as forwarding of the finished products. The finished products that were transferred to the pre- fork out department are wherefore molded into diametrical shapes, sizes and cuts. Pre- supply department is the only department at Nirala which lacks a manager, instead of the manager they have a supervisor for this department which supervise all the activities of the sedulousness and makes sure that e actuallything is done according to the standards or not.After ho rolecoat and utmost progressional material of those products by the pre-supply department, they are transferred finally to the Supply department with the help of carriers e. g. trucks and vans (Shahzor, Mazda, and Suzuki pickup) owned by the lodge which delivers the final products to different subdivisiones of Nirala. They use voucher trunk for this cover, vouchers are send with the products to outstation branches of Nirala located in Lahore ,Islamabad and Peshawar in order to make sure that the right amount is transferred to its assignment .Branches after receiving the products and making sure that e precisething is received on the right date and by the right amount then acquit the record of that receiving to the supply department at 7. am before the opening of the branch which is 8. am . This whole process is done on daily basis. Branches check the dispatch products through ERP (Enterprise vision planning). Enterprise resource planning (ERP) systems integrate internal and out-of-door management information across an spotless organization, embracing finance, manufacturing, sales and service, customer family relationship management, etc.ERP systems automate this activity with an integrated parcel application . The purpose of ERP is to facilitate the break away of information between all occupancy functions inside the boundaries of the organization and manage the connections to outside sources. But if there is a match between the products and the vouchers i-e received products is less than the required amount then every department especially the supply department has to recheck all the process in order to come out the fault. From these branches customer bear buy whatsoever he wants to buy from the range of products make by the caller-out.Consumer is concerned with the final product, he is not aware of the whole process from where the product has been passed so its withal very important to check the quality of the final product before the sale of the products as well. Inbound Logistics Pure desi ghee, richly quality dry fruit, Milk Operations * More than 20% mithai production is carried out at automated functionalss. * Snacks are made on modern machines where as in the production of mithai no such engine room is used. Nirala prefer to made mithai with the traditional way.The only te chnology used in the grooming is the rods that are used to check the consistency of the sugar syrup. * Quality is assured by the Quality Assurance Department which uses devil ways to test the quality of products cosmos produced. Firstly they use Sensory military rating to test quality. Sensory evaluation involves traffic experts to test the mithai (sweets) by eating it and then telling whether it is upto standards or not. Secondly unlike lab tests are carried out to make sure that high quality raw materials are used in making of products. * Nirala also introduced Nirala Doodh in 2005.Since draw is an organic ingredient when it comes to sweets and mithai, therefore it decided to open its own Ultra high temperature milk plant. Therefore in 2006 with lot of investments and gruelling work, Nirala was able to establish its first UHT Milk Plant. The capacity of the plant was that it could produce up to 200, 000 liters/day. This was the biggest milk plant ever constructed. UHT pla nt required significant investments therefore when the time came to launch its product that was Nirala Doodh, they were left with very poor resources, as a result their this product failed drastically.Nirala didnt have plenteous resources to market the product therefore go about lot of constraints as faraway as the trade budgets were concerned. Further more(prenominal), delinquent to very little advertize consumers had less brand awareness, it also resulted in increased losses as budgets for the branches were ignored at the same time. Out bound logistics N-Design is a packaging Co. working under the umbrella of Nirala which is offering 80 different types of packaging. It includes traditional paper and broadsheet boards, tin, wood, glass and handmade paper. Customize packaging is a speciality of Nirala sweets. CostsSince Nirala is a labor intensive company and prefer to make the sweets in the traditional way so the major speak tos incurred by the company are the labor appro ach and price of raw materials. Nirala once imported machines from Germany for this purpose but it failed in making those products so less use of technology helps the company in saving live. Nirala spend a very little money on the maintenance of outlets that is the reason the condition of outlets of the competitors is far better than those of Nirala because the focus of the company is on the product rather than these things Price StrategyNirala Sweets is more or less high than its competitors in price due to quality material used for its production and help Nirala in saving the salute . this is also because of target market that Nirala targets which is the collective and upper class. Nirala also accepts credit payments by its customers on purchase of RS 200 outlay mithai. Promotions Though the marketing department is bribe if Nirala but its not doing anything for the promotion of the company. Marketing activities of Nirala is very limited due to lack of funds.Also due to unf oreseen contingency that occurred in 2006, led people to ostracise Niralas products. The death of the two year old and controversial caseful of Faisal Farooq resulted in huge losses for the company. This news was misreported on various internet websites and blogs and resulted in a bad image of the company for roughly time halt. Also Nirala accepts online orders from its international customers and they are the only ones who are offering online orders. cleverness Vs ResponsivenessEvery company wants to save the cost ,same is the case with Nirala, every department tries to save the cost at each step to the uttermost but if the question is to make a choice between the two then Nirala definitely chooses the option of responsiveness because if they entrust incur any extra cost in order to fulfill the submit of customers and to be responsive in terms of supply then they go forth be more than happy to accept that cost because they are increasing the customer happiness and gaini ng customers loyalty. Chase strategyThere is no scientific traffic pattern to forecast the select in this persistence so in order to look to future take away Nirala uses the chase strategy in which the production rate is synchronised with the demand rate because at the end of the day they are just sweets so the demand fluctuations are not very intense which means that the demand for these products can easily be predicted for example the demand of the products increases in the Wedding season (Oct-March), Eid-ul-fiter, Eid-ul-Azha and other occasions like that and decreases in the calendar month of Moharram.For this reason they do not have any separate department for forecasting. Time flexibility from workforce Nirala also use the strategy of time flexibility from workforce by offering them flexible clock in the low demand period and overtime in the peak demand period to fulfil the demand of customers. Consumers data base Nirala sweets do not feel the need of making database of consumers especially on daily basis. They make visibility of only those customers that complain about their products or have any bad live with the company and of their corporate customers. Corporate eventsAn drawn-out list of corporate clients place customized orders to make their corporate events more exclusive. A unsubtle range of Mithai and customized branded boxes are available to the valued clients at all times. The seminal team is always there to convert our clients expressions into beautiful branded packaging, which leaves an everlasting tinct of grace and sophistication onto the minds of the recipients. The corporate concern includes ABN AMRO rim Allied Bank Arif Habib RupaliBank Bank Alfalah Citibank DHL Dubai Islamic Bank Emaar Pakistan pia Pizza Hut PTV SUFI convention of Industries Future plans * Nirala sweets is trying to outsource the company to reduce the extra cost. * To increase the marketing activities for the promotion of the company and allot p recise budget for that purpose. * Looking forward to spread out in England and Canada where sizable Pakistani communities live. Recommendations * They should revue the costs of their products since they are targeting the higher class and upper middle class so thats why the rates are high as compared to their competitors who make it tricky for the people with medium income and low income.If they come off their costs and cut down a little bit on their prices then they can cover a much more number of customers and their sales allow increase. * Continuous innovation and up dance step in technology and effective use of enabling technologies such as MIS will help integrate the entire supply chain better. * Sales promotions like prizes, prospering draw schemes should be introduced to attract more suppliers and focus more on their advertising because customers have very little information and awareness about their products such as Nirala Doodh.